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Introducing the Mac
Macbook Air - Lightness Strikes Again
The most loved Mac is about to make you fall in love all over again. Available in silver, space grey and gold, the new thinner and lighter MacBook Air features a brilliant Retina display, Touch ID, the latest-generation keyboard and a Force Touch trackpad. The iconic wedge is created from 100 per cent recycled aluminium, making it the greenest Mac ever.1 And with an all-day battery life, MacBook Air is your perfectly portable do-it-all notebook.
Recycled material claim applies to the enclosure and is based on auditing done by UL LLC.
Macbook Pro - A touch of genius.
It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colourful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch–enabled strip of glass built into the keyboard for instant access to the tools you want, when you want them. The new MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.
Apple’s goal with MacBook was to do the impossible: engineer a full‑sized experience into the lightest and most compact Mac notebook ever. That meant re-imagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth‑generation Intel processors, improved graphics performance, faster flash storage and up to 10 hours of battery life*, MacBook is even more capable.
The idea behind iMac has never wavered: to craft the ultimate desktop experience. The best display, paired with high-performance processors, graphics and storage — all within an incredibly thin, seamless enclosure. And that commitment continues with the all-new 21.5‑inch iMac with Retina 4K display. Like the revolutionary 27‑inch 5K model, it delivers such spectacular image quality that everything else around you seems to disappear. Adding up to the most immersive iMac experience yet — and another big, beautiful step forward.
Super Retina in two sizes – including the largest display ever an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system with Depth Control. iPhone Xs is everything you love about iPhone. Taken to the extreme.
iPhone XR - Brilliant. In Every Way
All-new Liquid Retina display – the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system with Depth Control. iPhone XR. It’s beautiful any way you look at it.
iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone.
Compatible wireless charging mats are sold separately.
iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.
iPhone 7 and iPhone 7 Plus are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
iPad Pro is more than the next generation of iPad — it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping or writing with a pencil. And whether you choose the new 10.5-inch model, iPad Pro is more capable, versatile and portable than anything that’s come before. In a word, super.
Learn, play, surf, create. iPad gives you the incredible display, performance and apps to do what you love to do. Anywhere. Easily. Magically.
iPad mini 4 - Mighty. Small.
There’s more to mini than meets the eye. The new iPad mini 4 puts uncompromising performance and potential in your hand. It’s thinner and lighter than ever before, yet powerful enough to help you take your ideas even further.
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