The idea behind iMac has never wavered: to craft the ultimate desktop experience. The best display, paired with high-performance processors, graphics and storage — all within an incredibly thin, seamless enclosure. And that commitment continues with the all-new 21.5‑inch iMac with Retina 4K display. Like the revolutionary 27‑inch 5K model, it delivers such spectacular image quality that everything else around you seems to disappear. Adding up to the most immersive iMac experience yet — and another big, beautiful step forward.
Apple’s goal with MacBook was to do the impossible: engineer a full‑sized experience into the lightest and most compact Mac notebook ever. That meant re-imagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth‑generation Intel processors, improved graphics performance, faster flash storage and up to 10 hours of battery life*, MacBook is even more capable.
It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colourful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch–enabled strip of glass built into the keyboard for instant access to the tools you want, when you want them. The new MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.
Apple’s vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.
iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone.
Compatible wireless charging mats are sold separately.
iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.
iPhone 7 and iPhone 7 Plus are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
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iPhone SE - A big step for small.
Welcome to iPhone SE, the most powerful 4‑inch phone ever. To create it, Apple started with a beloved design, then re-invented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12‑megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.
iPad Pro is more than the next generation of iPad — it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping or writing with a pencil. And whether you choose the 12.9-inch model or the new 10.5-inch model, iPad Pro is more capable, versatile and portable than anything that’s come before. In a word, super.
Learn, play, surf, create. iPad gives you the incredible display, performance and apps to do what you love to do. Anywhere. Easily. Magically.
iPad mini 4 - Mighty. Small.
There’s more to mini than meets the eye. The new iPad mini 4 puts uncompromising performance and potential in your hand. It’s thinner and lighter than ever before, yet powerful enough to help you take your ideas even further.